Balancing Heart and Business to Find Success in the Arts

Arts Career-Building and Publicity Workshop in Independence/Galax, Va.


Join Us for a time of learning, networking & creativity in the beautiful Blue ridge mountains!


       * Develop an In-Depth “Artist Success Game Plan”.
    * Overcome Discouragement to Believe in Your Talents.
    * Learn How to Carry Out an Effective Publicity Campaign.
    * Share Your Vision and Talents at a Special Arts Sharing Event.

        Led by country/blues/Americana singer-songwriter Amy Allen;
          award-winning publicist/educator/composer Chuck Whiting;
                 singer/songwriter/eco-activist Joyce Rouse; and
      social networking expert/HootSuite Ambassador Bonnie Cranmer            

Sept. 12-14 (Friday-Sunday):
    Friday: Media Tour (TBA), 3:30 p.m.; “Tunesmithing” Songwriters Showcase, 7-9 p.m.
    Saturday: Workshop, 9 a.m.-6 p.m.; Artist Vision Sharing, 7-9 p.m.
    Sunday: Lunch/Critiques/Questions (TBA), 1-3 p.m. 
    Tuition: $145 ($170 if you register after Sept. 1). ***A portion of the proceeds support the arts. 
    (Note: Tuition does not cover meals.) ***Discounts available for couples, groups and non-profits.

    Registration: or (615) 423-9857 or click on the Paypal Button below.




* Develop a Game Plan

* Find the Perfect Hook

* Grow Your Craft

* Build Your Team

* Gain Confidence

* Case Study: Q&A with

   professional artist (TBA)



* Develop Your Product

* Protect Your Work

* Manufacturing/Sales

* Case Study: Q&A with

   professional artist (TBA)



* PR Basics

* Writing/Editing Tools

* News Hooks/Events

* Writing a Press Release

* Case Study: Q&A with

   professional artist (TBA)



* Who’s Who in the 

   News Media

* Developing Mailing Lists

* How to Make a Pitch

* Social Networking 101

* PR Example: Study

   a successful PR

   campaign (TBA)

“I wanted to send you my first press release (newspaper story) of my career... thanks to you.  You may recognize it as my homework from your workshop.  Initially, I hadn't planned on using it, but the piece came in handy at the last minute.  A customer came to the show specifically to buy the print.  She bought it plus the original!  Her sale totaled $500, just from this press release.  Thank you so much for taking your time and coming all this way to give this wonderful workshop.  I now understand how valuable a press release can be.  And, thank you for extending yourself so freely to others."

 -- Visual  Artist in Independence, Va.

An Unforgettable Experience

Chuck Whiting (back row, far left) celebrates with some of the attendees of the “Publicizing Your Dream” workshop in Nashville, Tenn. 

Celebrate Creativity at

‘Arts on the Row’

Workshop attendees will have the opportunity to share their dreams and talents at a special "Arts on the Row" artist/entrepreneur-sharing event on Saturday night. 

This year’s event will feature heartfelt presentations by professional artists in comedy, film, literature, music, television, theatre, songwriting and visual art. It will be a real “PR” event.  All participants will be mentioned in a press release to be distributed to the news media.

"Arts on the Row", which will occur at a venue in downtown Galax, Va., from 7-9 p.m. Sept.13 (Saturday), will give artists and entrepreneurs the opportunity to share their talents (and dreams) and receive suggestions from others.  Participation is included with tuition for the workshop. Admission for observers is a suggested donation of $10; Reservations are suggested. You can register for all activities through Paypal or by printing out and mailing the registration form (click on “Register” at the top of this page). Have questions? Please feel free to write us at .


Join us for free tours/Q&A’s of an area news media operation on Friday, Sept. 12. This invaluable activity is offered to the first 15 individuals who register.  Don’t miss this wonderful opportunity to learn from the pros!

Reach Your Dream!

A Message from Workshop Leaders:

Are you ready to roll up your sleeves to earn the success you deserve? If so, then we’re ready and eager to help you.

Success in the arts results from a combination of heart and business. First, you have to believe in your God-given talents. Then you need to understand how to carry out the many professional aspects of career building... from developing an in-depth “Artist Success Game Plan” to carrying out an effective publicity campaign on local, regional and national levels. Other ingredients include hook discovery, craft honing, team building, product development, copyright protection, manufacturing, sales, event development, media pitching, and social networking. We’ll be covering those things and more during our life/career-changing “Reaching Your Dream” arts weekend.

Our Independence/Galax, Va., arts weekend will run from Sept. 12-14, 2014. We’ll begin on Friday with a media tour, followed by a “Tunesmithing” show spotlighting songwriters. Much of Saturday will be devoted to a hands-on seminar with instruction, discussion, examples, hands-on activities, and special Q&A artist spotlights featuring some of the region’s most successful artists. On Saturday night, we’ll stage an artist vision sharing show called “Arts On The Row”. It’s always a moving experience. We’ll wrap up on Sunday with a brainstorming/critique/Q&A lunch.

Did you know that a big news story about you can remain in the Internet search engines for years. But landing one isn’t always easy. Reporters and editors are very particular about what they write about, and there are a host of artists and entrepreneurs competing for limited space and time. That's why it's essential to find a one-of-a-kind news hook, use the inverted-pyramid story structure, and follow the rules in the Associated Press Stylebook. The easier you make it for the media pros, the better chance you’ll have to land the “big story”. Chuck Whiting, who started his career as a newspaper reporter, is ready to show you the PR ropes. 

About The Workshop Leaders:

Amy Allen - Country/blues/Americana artist with two Top-15 country hits from her new album, “Someday Is Today”. Amy has performed at venues ranging from the White House to the Ryman Auditorium, opening for stars such as John Conlee, Patty Loveless, and Brooks & Dunn. She has overcome a major health-related challenge to become successful in the arts. Learn more about Amy Allen at .

Joyce Rouse - A singer/songwriter/eco-activist whose motto is “helping heal the planet one song at a time.” A 15-year voting member of the Grammy Awards, Joyce has written songs for stars such as Maureen McGovern, Marie Osmond, and the McCarter Sisters. She recently released the new CD, “A Sense of Place”. Her state tribute song, “Virginia Beauty”, is receiving airplay on public radio. Learn more about Joyce Rouse at

Chuck Whiting - Founder of Whiting Publicity and Promotions, a 21-year-old PR firm specializing in the arts in Nashville, Tenn. Chuck is a former newspaper reporter, the author/co-writer of the book/song “The Littlest Star”, editor of Music City Arts Update, and host of the songwriters show “Tunesmithing”. He teaches communication courses at Middle Tennessee State University and Motlow State Community College. Learn more about Chuck Whiting at .

Bonnie Cranmer - Marketing Director and Business Strategist at Blue Ridge Green Media, publishers of Natural Awakenings of Virginia’s Blue Ridge. A social networking expert, Bonnie has been named a HootSuite Ambassador. Learn more about her work at

A Creative Environment:

The workshop and arts sharing event will be held at various arts venues in Independence and Galax, Va. We’re adding a number of new activities to help bring the arts career building process to life. Our goal will be to help equip artists, entrepreneurs and organizational leaders with the tools they need to land significant exposure on local, regional and national levels.


Seating for “Reaching Your Dream” activities is limited. Tuition is only $145 for all all activities if you register by Sept. 1. Tuition includes your participation in the media tour, the “Tunesmithing” songwriters show, the workshop, “Arts on the Row” artist vision sharing, and the press release and artist game plan critiques.

For more information or to register for the workshop, call (615) 423-9857, send an e-mail to, click on the Registration Button below, or print out and mail the registration form (click on “Registration” in the menu at the top of this page).  Checks should be made payable to Whiting Publicity & Promotions and mailed to Chuck Whiting, “Reaching Your Dream”, C/O Whiting Publicity & Promotions, P.O. Box 331941, Nashville, TN 37203-7518. 

Note: Credit card payments are accepted through Paypal with an add-on transaction fee of $2.95.

We’re looking forward to seeing you at the workshop!